Website Migration Between Platforms: How to Do It Right, Upgrade and Save
When it is time to move your site to another platform or rebuild it, and how to migrate without losing traffic or data.
By Barak Mazliah, Mazliah Digital
If your site no longer serves your business, feels slow, is hard to manage, looks outdated or simply does not convert, it may be time to move it to another platform or rebuild it on the same one. Moving to a new platform is not a small step. It is a strategic process that can upgrade your digital presence, improve user experience and save costs in the long run. Here is how to do it right, when it pays off and which mistakes to avoid.
What is website migration?
Website migration is a complex project with several main stages. It matters most when upgrading an existing site or rebuilding the site of a growing business.
The stages of a correct migration
- Planning and preparation - understand the needs of the business and its customers, and map all the content, data and important functions of the current site.
- Specification and choosing the right platform - match the platform to your activity, audience, marketing goals and technical needs, so you will not need another migration in a few years.
- Moving content and data - pages, posts, products, customers and orders, carefully and completely.
- Keeping SEO - map old URLs to new ones and set 301 redirects so you keep your Google rankings.
- Testing - forms, payments, mobile, speed and every important flow before launch.
- Launch and monitoring - watch Search Console and traffic in the first weeks and fix anything that comes up.
Common mistakes to avoid
- Migrating without redirects and losing traffic.
- Forgetting content, images or data on the way.
- Choosing a platform by trend instead of by business needs.
- Launching without testing on mobile.
When does it pay off?
When the current site costs you money in maintenance, loses leads or blocks growth. A correct migration is an investment that returns itself in sales and in time saved. We handle migrations and upgrades from planning to launch. See WordPress website building and SEO.
Frequently asked questions
Will I lose my Google rankings after a migration?
Not if old URLs are redirected with 301 redirects to the matching new pages and the content is kept.
How long does a migration take?
It depends on the size of the site. A business site usually takes a few weeks including testing.
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